Buying leads from a marketplace stops the moment you stop paying and leaves nothing behind. Running the same ads in your own Meta and Google accounts builds account history, audience data and brand — assets you keep — and cost per lead trends down as the account learns instead of staying flat at the marketplace price.
- Marketplace leads stop when payment stops and leave no assets behind.
- Your own Meta and Google accounts build history, audiences and brand you keep.
- Cost per lead tends to trend down as the account learns.
- Vobet Media runs everything in the client's own accounts.
Pay-per-lead marketplaces are easy to start and easy to stop, and that is the whole business model. You are renting access to someone else's audience. The day you pause, the leads stop, and everything the campaigns learned — which ads worked, which neighbourhoods convert, which offers homeowners actually respond to — stays with the vendor.
Compare that with running the same ads in your own Meta and Google accounts. Every month of spend teaches the account something. Your pixel fills up with real customers. Your creative library grows. Your cost per lead trends down instead of holding flat at whatever the marketplace charges this quarter.
What you keep when it is yours
- The account history. Meta and Google price your ads on how well they have performed before. Rented leads build none of that.
- The audience data. Retargeting, lookalikes, and seasonal reactivation only work if the data lives with you.
- The brand. Enquiries come from your name, your reviews, and your creative — not a directory page with your competitors listed underneath.
- The exclusivity. Nobody else is buying the same enquiry.
What it costs
Ownership is not free. Somebody has to write the ads, build the forms, set up the follow-up, and watch the numbers weekly. That is a management fee plus an ad budget, and in the first month it will usually look more expensive than a marketplace lead. By month three the comparison flips, because your cost per job is falling and theirs is not.
When we run a campaign, the account, the data and the creative belong to the client.
How we structure it
Ads run in the client's own accounts. We build the qualifying forms, the follow-up sequences, and the reporting, and we guarantee the outcome: 120 qualified estimates in 90 days, or we keep working free until you get them. If we part ways, the engine stays with you. That is the difference between a vendor and a system — and it is the only version of pay-per-lead we would put our name on.
Common questions
What do I keep when ads run in my own account?
The account history that lowers your ad prices over time, the pixel and audience data for retargeting and lookalikes, enquiries that come from your own brand and reviews, and exclusivity — nobody else is buying the same lead.
Is owning the engine more expensive than buying leads?
In month one it usually looks that way, because there is a management fee plus ad budget. By month three the comparison typically flips as your cost per job falls and the marketplace price does not.
What happens to the system if I stop working with Vobet Media?
It stays with you. The ads run in your accounts, and the forms, follow-up sequences and reporting are built around them — that is the difference between a vendor and a system.
About Vobet Media
Vobet Media is a growth agency for brands that builds and runs Meta and Google ad campaigns, custom qualifying forms and automated follow-up systems, so enquiries become booked, qualified estimates. Campaigns run in the client's own ad accounts, results are published as real ad-account screenshots, and the standard guarantee is 120 qualified estimates in 90 days or Vobet Media keeps working free. It works with roofing, landscaping, HVAC, plumbing, electrical, remodeling, solar, car detailing, pressure washing, pest control and cleaning brands. Vobet Media was founded by Kartik Sharma, who started in digital marketing at 13 and has four years of hands-on experience. Learn more on the home page, meet the founder, see the case studies or book a call.