Notes on booking out service businesses.
Why we built Vobet Media around one type of client, how the guarantee actually works, and what we've learned running ads for roofers, landscapers, and the rest of the trades.
Pay-Per-Lead vs. Pay-Per-Booked-Job: What Service Businesses Actually Pay For
A $25 lead and a $250 booked estimate can cost exactly the same. Here's how to compare pay-per-lead offers on the number that matters — cost per job.
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How to Qualify Pay-Per-Lead Enquiries Before You Drive Out
The five-minute triage that separates a homeowner who is ready to book from one who is collecting prices — and the form fields that do most of it for you.
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Why Service Businesses Should Own Their Lead Engine Instead of Renting One
Pay-per-lead marketplaces keep the ad account, the audience data, and the reviews. Here is what changes when the campaigns run under your own name.
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Why Vobet Media Only Works With Service Businesses
Most agencies serve anyone with a budget. We turned down that model on purpose — here's the case for specializing in one kind of client instead of ten.
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The Vobet Media Story
How a frustration with generic lead-gen agencies turned into a growth system built specifically for trades — and why the guarantee exists.
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"The Leads Were Junk" Is Almost Never About the Leads
The objection we hear on every first call, and what our own case studies show is actually going wrong — hint: it's rarely the traffic source.
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