CASE STUDIES
Real accounts. Real numbers.
Unedited screenshots from client Meta Ads Manager accounts, with every figure written out underneath.

Roof tiling
Meta lead ads
Western Roof Tiling
Two Meta lead campaigns: 133 form leads on $3,350.79 of spend. The best campaign ran at $21.44 per lead.
133leads
$25.19blended CPL
$21.44best CPL

Tree services
Meta lead ads
Harper Tree Services
One campaign on a £5 daily budget: 55 form leads for £202.32 in six weeks.
55leads
£3.68cost per lead
£202.32spent

Service business
Meta lead ads
A Pair of Hands
126 form leads from the New Leads campaign between May and September 2026.
126leads
$29.24cost per lead
$3,684.28spent
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Every case study here is a screenshot from a real client ad account. Yours could be the next one.
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