Blended cost per lead
$3,350.79 ÷ 133 leads = $25.19.
Two Meta lead campaigns for Western Roof Tiling produced 133 form leads on $3,350.79 of spend, a blended $25.19 per lead. The best campaign brought in 102 leads at $21.44 each.
An unedited screenshot of Western Roof Tiling's ad account (lifetime (Aug 2023 – Sep 2026)). Every number on this page comes from it.
Swipe the screenshot to see every column →
| Campaign | Leads (form) | Cost per lead | Spent | Impressions | Reach |
|---|---|---|---|---|---|
| New Leads campaign | 102 | $21.44 | $2,186.98 | 64,285 | 21,890 |
| Campaign 2 (active, $25/day) | 31 | $37.54 | $1,163.81 | 20,244 | 6,021 |
| Total | 133 | $25.19 blended | $3,350.79 | 84,529 | — |
$3,350.79 ÷ 133 leads = $25.19.
The New Leads campaign delivered 77% of the leads (102 of 133) at the lower cost per lead, $21.44.
Campaign 2 is live on a $25 daily budget; the New Leads campaign is switched off.
We build and run the ads, the lead form and the follow-up, inside an ad account you own. Book a call and we will show you what we would run for your business.
Book a callAbout these numbers. All figures are taken from the Meta Ads Manager screenshot above, for the period shown. "Leads" are Meta lead-form submissions reported by Meta; they are not booked jobs or revenue, which this page does not claim. Costs are in the ad account's own currency and exclude management fees. Results vary by market, offer and how quickly leads are followed up.